How Starting from Scratch Led to the Smartest Underwear in Period Care

By: Cherie Hoeger

It all started with discomfort. Like many, I used pads and tampons, never realizing there were better options—until I discovered menstrual cups while searching for sustainable solutions for my family in Venezuela. One try, and I was hooked. Comfortable, odor-free, reusable for up to 10 years—it was a game-changer. But I still couldn’t find a cup I truly loved. So, after 14 design iterations, we created the Saalt Cup—simple, beginner-friendly, and now a best-seller on Amazon and in Target.

From innovative idea to Target shelves: Saalt founder Cherie Hoeger celebrates seeing her revolutionary menstrual cups in stores nationwide. After 14 design iterations and patented technology development, Saalt has transformed period care with sustainable, comfortable alternatives to traditional products.

Next came Saalt Wear. Disappointed with bulky, wet-feeling period underwear on the market, we set out to make something better. Starting from scratch (and a little “stupid”), we teamed up with experts—including an FBI blood-on-fabric specialist—to engineer a patented gusset that absorbs fast, stays dry, and feels like real underwear. We called our breakthrough “layer zero”—a top layer that wicks moisture away and feels dry to the touch.

From patented tech to Parisian design, every detail of Saalt Wear was obsessively crafted—leakproof, breathable, made PFAS-free, and beautiful. It’s not just period care—it’s a revolution in comfort, sustainability, and performance. Try it, and like thousands of others, you might just say: “Where has this been all my life?”

xo, 

Cherie & Jon

Watch: Saalt Wear Period Underwear | Gusset Technology

Saalt is a sustainable period care brand working to support everyone who menstruates. They dedicate themselves to creating clean, high-performance products that are better for you and the planet. Their ethically made period cups and period underwear are for professional athletes, office workers, adventurers, and those new to their cycle. For a process that is natural and essential, Saalt offers something just as natural and straightforward.

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